Today, the Arab world is often shown through a distorted lens. While it’s true that the region is ridden with conflict, what we tend to forget is that there are over 400 million Arabs trying to live their lives in the best way they can.

The political situation in most Arab countries being relatively unstable, very few healthcare policies are actually being implemented to improve people’s welfare, hence individuals are left with almost the entire responsibility for their and their family’s health and wellbeing.

Our mission is to showcase Arab culture in a positive light through life wisdom, health advice, society hot topics, inspiring interviews and healthy recipes. We address a variety of health and social issues often swept under the rug in an uncompromising way.

We strongly hope that this platform will contribute to improving people’s health and happiness while changing some people’s outlook on the Arab world for the better. We also hope it will inspire many initiatives across the region to work towards this goal.

Diala & Othmane

Diala Tufenkji is a British-Lebanese Health & Wellness Consultant. After graduating from London Business School in 2010, she trained with the Institute for Integrative Nutrition to become a health coach and founded the company Happy Healthy Zone Ltd through which she advises hospitality businesses on how to create or improve their health and wellness offerings. She’s currently completing her psychology studies.

Othmane Zrikem is a Moroccan-French Data Science & Digital Strategist. He co-founded the Minbar Think Thank which aims to address education challenges in the Middle East and Africa. Besides, he advises Media and Tech startups on how to engage with their audience through data storytelling and innovative media experiences. He’s been a guest lecturer at ESSEC Business School and The Sciences Po School of Journalism and acted as Data Journalism Editor for several news outlets such as AFP and Paris Match.